For close to thirty years, our Co-Founders and Managing Directors, Richard Giles and Jody Ade Coker have developed unparalleled expertise in the fields of procurement, data, systems and digitisation. Work that has spanned a wide-range of sectors, specialisations and geographies.
For the past 10 years, much of this effort has been focused in the the Middle East, either through the advisory of government bodies, or in the private sector, working on some of the most high-profile projects and portfolios.
Jody is recognised as a leading procurement expert, and Richard a leading expert in the field of software development.
Aidiaiton was the logical next step in their professional journey. Established as a procurement service provider, with an AI first philosophy that looks to leverage technology from the field of AI, Aidiation is now head officed and based out of Riyadh in the Kingdom of Saudia Arabia.
Aidiation's aim is to support organisations by bolstering their procurement expertise, with regard to people, processes, technology and overarching strategies, enabling organisations to fulfil their goals and deliver against ambitious Vision 2030 objectives.
In summary, Aidiation:
• Understand how to operate in the KSA & UAE with repeated success
• Bring international procurement expertise and makes it local
• Take global best practice and tailors it to deliver solutions
• Take strategic approaches and delivers against them

1. Governance and Leadership
Strong governance and visionary leadership are at the heart of Aidiation’s success. Our Board of Directors brings together a diverse team of strategic thinkers, industry pioneers, and subject matter experts who share a single mission, to shape the future of procurement excellence across Saudi Arabia and beyond.

Aidiation is delighted to present Jody Ade Coker its Co-Founder & Managing Director. With over 25 years’ experience leading procurement programmes across the UK, Australia and the Middle East, Jody has supported major public and private sector organisations, including KSA giga-projects. His expertise spans strategy, operating model design, governance and market development, with a particular foc

Aidiation is delighted to present Richard Giles its Co-Founder and Chief Technology Officer. With extensive experience in technology architecture, AI driven platforms and enterprise transformation, Richard has led major programmes across multiple sectors, specialising in the design and implementation of scalable solutions. His expertise includes AI, data architecture, automation and the developme

2. Composition of the Board
Our Board comprises leaders from procurement, technology, finance, and government sectors, each contributing unique expertise that drives our mission forward. Together, they provide balanced oversight across Aidiation’s global network and its expanding Saudi operations.

Aidiation is delighted to announce the appointment of Richard Reynolds as Non-Executive Board Member expert in AI & Sustainable Supply Chains. With extensive international experience, Richard has led major programmes for NEOM, AECOM, Aramco, and WorleyParsons. He brings deep expertise in procurement transformation, sustainability, and the impact of artificial intelligence on supply chains, and ha

Aidiation is delighted to announce the appointment of Lynn Young as a Non-Executive Board Member. Lynn is a highly experienced procurement leader with over 20 years’ international experience, having held leadership positions across the UAE and Middle East, including with Khidmah, Emrill and Serco. Lynn’s ability to drive commercial discipline, governance and transparency, combined with her stron







